Fashion Photography’s New Kick – the Cinemagraph

I was checking out the blog over at I Get a Kick Out of You where I was introduced to the fascinating cinemagraph!  Fashion photography comes alive with this new layered photo, allowing for selective movement within a still image.  It’s really captivating.  Below are some of the best examples I’ve come across so far by inventors Jamie Beck and Kevin Burg.

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What do you think of the cinemagraph? Where do you see it being utilised in the future?